Blog 53 Gaming

A few months ago, The Guardian published an ‘inside knowledge’ article that scrutinises the online gambling industry for using AI and analytics to ‘keep gamblers hooked’. Despite the effort of the industry to clean up its image with various initiativ…

In 2008, I was working for a mobile gaming company which had just been acquired by IGT. In the first meeting with my new division head, he said that we needed to make our platform “US ready” for when the US betting market opens up. Ten years on, we’r…

The majority of operators in the gaming industry compete for the same audience. One of the biggest concerns for them is product differentiation, particularly when they establish themselves in the market and need continuous customer flow along with st…

The UK gambling industry is currently undergoing multiple regulatory changes, led by the Gambling Commission (UKGC), with a larger focus on protecting the customer and helping to prevent problem gambling. This includes new advertising regulations, Ge…

We're extremely proud to announce a successful launch of a new end-to-end sports betting platform we created for a premium bookmaker, Goldchip. Our team built the entire system from the ground up alongside the sportsbook website and a pair of mobile …