Blog 53 Gaming

On Friday, 9th November 2018, we held our very first Race Night at Brotherhood to raise money for St Ann’ Hospice and have a great social event with our team and friends from ActiveWin. Much like our annual darts tournament, we wanted to make our ev…

We've recently launched a new report in our series of Betting and Gaming UX Reviews, focusing on horse racing. The team look at the user experience of ten leading sports betting operators in the UK to find out which of their products come out on top.…

A few months ago, The Guardian published an ‘inside knowledge’ article that scrutinises the online gambling industry for using AI and analytics to ‘keep gamblers hooked’. Despite the effort of the industry to clean up its image with various initiativ…

In 2008, I was working for a mobile gaming company which had just been acquired by IGT. In the first meeting with my new division head, he said that we needed to make our platform “US ready” for when the US betting market opens up. Ten years on, we’r…

The majority of operators in the gaming industry compete for the same audience. One of the biggest concerns for them is product differentiation, particularly when they establish themselves in the market and need continuous customer flow along with st…