GI Friday - UX as a customer retention tool
24 June 2016
"The gambling industry relies heavily on its customers and their retention to maintain profit. Operators spend significant amounts of money on marketing and user acquisition to obtain consumers. Yet there is always the question of whether they will return after the first visit. To remain ahead of the competition, operators need to review their customer strategy and focus on the user experience (UX) to create brand loyalty," Andrew Daniels, Managing Director at Degree 53.
Read the full article here.