Blog 53 Gaming

We're coming back to ICE 2020!

06 January 2020

We are very excited to be returning to exhibit at ICE London this year! ICE will take place in London on 4-6 February. The event will bring together exhibitors and attendees from the gambling industry worldwide. Our stand is still in the same spot - S3-202 - and we would like to welcome you to discuss any of your ideas and ongoing projects.

Get advice on the latest Apple design guidelines

There’s been a lot of talk around the latest Apple design requirements for gambling apps over the past few months. With the deadline for submission looming in March, we’re aware of the urgency for operators to meet Apple’s design standards. To help them understand what they can do, we’ll be presenting our new UX review that focuses on what Apple is looking for in an app and how operators could improve their products for a successful App Store submission. We share examples, recommendations and general advice on how to best create a great gaming app.

We hope our UX review will help operators understand how they could improve their apps not only to meet the App Store Review requirements, but those of compliance and of course offer their customers a great user experience.

Discuss your web and app frontend development options

We’ve also been seeing an increasing amount of operators looking to update the frontend of their white label products to tailor the customer journey. Some also choose to add a bespoke app frontend to open up an additional channel. While white label platforms offer a turnkey solution and a faster time to market for many gaming businesses, they also tend to have a similar user experience and frontend that isn’t always possible to change. To make your products stand out, we can work with your platform provider to create a modern and customised web or app frontend solution to take your product to the next level.

We have a wealth of experience building robust, secure and complex products, such as sportsbook, casino and lottery to name a few. Whether you’re looking to trial a new feature, develop a product idea or make any improvements to your existing products, we can offer our expertise and find a suitable solution for you.

Find out about our comprehensive services

Our services don’t just stop at UX, design and software development. We do lots of other things that help build great products to ensure they are secure and robust.

We specialise in product development which includes trialling new ideas at a prototype-level with Product Design Sprints, putting together technical requirements before development with our Discovery sessions, as well as User Testing prototypes or new products to find out if customers will love them.

Our team of developers can take care of any Frontend, Backend and Middleware challenges, handle third-party Integrations (such as data feeds), build apps and meet any of your digital needs.

Once the product is ready, we take it through a rigorous Quality Assurance process, including automation, performance and load testing to ensure it can withstand different volumes of traffic and interactions, works on the necessary devices, as well as performing according to your requirements.

And last but not least, we can also help you with Marketing your product once it’s ready to launch. This includes preparing a launch and product marketing strategy, app store optimisation, customer acquisition and retention, SEO and advertising. We want your product to be successful and will help you get it off the ground.

We’re really excited to be at ICE again and will be happy to chat with you about any of our services! Drop by our stand S3-202 for a quick catch up!

Get in touch with us!

Contact us about your project or query to find out how we can help.