THE CHALLENGE is the UK’s Number 1 Sports Betting website, their main offering includes Free bets, Price boosts and Betting tips. Having teamed up with leading bookmakers they pride themselves on giving their users unbeatable offers and promotions.

When approached Degree 53 we were delighted to take on the challenge of creating a leading UK betting portal that not only expanded on the current features, but also gave their users the opportunity to have their say on the latest tips and interact with other users of the site.

The site needed to be able to serve tens of thousands of users a day and provide tips for a wide range of sports including Football, Horse Racing and Golf.

It was important that the site encouraged user engagement to give the site a real community feel. also wanted to dramatically improve the user journey to allow users to easily access the content that is most relevant to them.



Our design team set to work on creating a brand new look and feel for the site. Using responsive web design they started with a mobile first approach to ensure that the design worked across all platforms. They built a prototype using InVision which allowed us to carry out user testing to ensure the site had clear navigation and offered relevant content in the key areas of the site.

The goal of a more community based site was met through the medium of tipping competitions which allowed users to comment and interact on each other’s betting tips, along with the chance to feature on the Community Tipster Leaderboard.

Based on the working prototype our development team built a scalable site and expanded the existing WordPress Content Management System, giving administrators full control over the content displayed. This allows to create their own betting tips which gives them a way to engage with their community by sharing their expert knowledge.


THE RESULT was successfully launched in February 2015. They currently have over 40,000 users and have grown their user base rapidly as a result of their new exciting offering. is available on desktop, tablet and mobile devices and registration is free.

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