Goldchip Sports Betting Platform & Sportsbook

THE BRIEF

Goldchip is an exclusive private bookmaker for VIP clients. Goldchip approached Degree 53 to take their phone betting business into the online sports betting market and provide full branding, design and bespoke development to create their new platform and sportsbook.

PRODUCT DEVELOPMENT

Degree 53 spent a significant product discovery period identifying Goldchip’s business processes before designing and planning a completely bespoke platform tailored to their business. This includes all features required for its operation, including  third-party trading feed integration, customer management, CRM, bonusing, trading, KYC, reporting and agent management services.

SPORTSBOOK DEVELOPMENT

Goldchip required a new website and mobile apps for iOS and Android users for its new sportsbook. The sportsbook is designed to work responsively across all screen sizes. Degree 53 built the sportsbook from the ground up in React with hybrid iOS and Android applications. The sportsbook is optimised to work on the very latest devices and make use of new functionality, such as Touch ID and Face ID to log in.

Part of Goldchip’s USP is their high level of customer service, so additional functionality was developed that enables their traders to view bets being placed and offer customers the best prices in real-time.

BRANDING

Degree 53 was also responsible for creating new branding for Goldchip, completely refreshing the visual identity to make the brand stand out from the competitors with a modern premium look in the digital space. This extends across their business and the new sportsbook, which has been designed following the latest trends to reflect their core values of ease of use, premium betting and reliable customer services.

SECURITY AND RISK MANAGEMENT

Due to the profile of Goldchip’s customers, it was crucial for the operator to provide a highly secure and reliable service to handle user transactions and data. Degree 53 created all the tools required by Goldchip to manage their book, including liability controls, reporting, limitations on bets and responsible gambling tools to ensure the platform could manage risk for both the operator and the customers. Degree 53 also implemented tight security measures to protect all the data with encryption and different access levels for stakeholders.

COMPLIANCE AND REGULATION

Degree 53 built the Goldchip platform according to the remote gambling and software technical standards set out by the UK Gambling Commission in order for it to be operational according to the latest regulations.

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