In-Play UX Review
In-Play betting is one of the most engaging and exciting areas in a sportsbook, and we believe this should be reflected in the customer experience on the site or app.
This report looks at the In-Play betting user experience of ten leading UK operators to examine which features and functionalities offer the best engagement.
We look at best approaches, areas that need further imrovement, as well as our recommendations for achieving this. Takes a look at our report to find out what it takes to create an exciting In-Play product that would exceed customer expectations.
Horse Racing UX Review
Horse racing is one of the most popular sports in the UK and worldwide, and appeals to a broad audience. It's important to offer an engaging and intuitive betting experience to customers of all levels to ensure repeat trade.
This report reviews the horse racing verticals of ten UK sports betting operators to provide insight into which features work best and which need further improvement.
The report also offers recommendations for improving the horse racing features to ensure customers receive the best betting experience possible.
Sportsbook UX Review - Betslip
The betslip is arguably the most important customer facing feature of a sportsbook as it is where the customers spend their money. It is therefore essential that the betslip is clear, intuitive and offers all the functionality required for a customer to easily place a bet.
This report reviews the betslips of ten UK sports betting operators to provide insight into how they differ and which options work best for the customer.
The report also offers recommendations for improving the betslip to ensure customers receive the best betting experience possible.
Mobile Casino Lobby Review
There is a large proportion of players, accessing online casino from mobile and tablet devices. Therefore, it's extremely important for operators to offer an excellenet gaming user experience to ensure their products are accessible across different platforms.
Casino operators still have a lot of catching up to do when it comes to providing a seamless mobile UX, however, they're already on the right track.
Download our Mobile Casino Lobby Review to find out what it takes to create a winning mobile casino and what areas need improvement.
Casino Lobby Report
User experience can be a very effective tool in the customer journey of an online casino. While many online casinos have been improving their online services over time, some still lack the key features that make up a good UX. Poor UX can be an expensive problem to have and potential punters can move on to a competitor in no time.
Download our report to find out how you can improve the UX of your online casino.
Hurdle UX Obstacles with Design Sprints
Coming up with an idea or a solution for an online gambling app or website can be a daunting task, and could take a lot of time and resources to get it right.
We've developed our method of overcoming this challenge with Product Design Sprints - a week-long process of finding out how successful and viable your product is.
Download our guide to find out how it can help you create the right gaming product cost-effectively.