Digital Marketing Services
The online gambling industry is experiencing explosive growth worldwide and shows no signs of slowing down. As one of the most regulated industries, it takes significant expertise to get a competitive edge for casino and sportsbook brands.
We have provided support to some of the biggest global online gambling operators, helping to grow and retain their valuable customer base through cutting edge app and web development.
Building a bespoke app or website is only half the battle; getting customers to visit and return is the ultimate goal. Targeting audiences through an omnichannel approach can increase player acquisition and improve their lifetime value through the following:
- PPC and paid ads
- App store optimisation
- Social media marketing
- Conversion rate optimisation
- Technical SEO
- Content marketing
- Full CRM services
- Bespoke gambling affiliate marketing
- Customer support
We are also here to continue supporting you after your online gambling website or app is live. Our talented team will take care of your marketing needs to help you reach your target audience, improve customer life cycle and increase revenue.
Part of our services includes app store optimisation and Mobile Marketing Fast-Start that helps you to engage with your target customers and drive them back to your product. It helps to increase brand loyalty with a comprehensive mobile messaging strategy and different features to drive punters to your product. We can help you plan this in advance and put together a plan for every stage of your app before it's live.
SEO & Content
Content is still king, but search engine algorithms are in a constant state of flux. Knowing the latest changes could be the difference between appearing at the top of search results or being buried several pages deep.
Our team of content writers are passionate experts in online casino and sportsbook, and will create written content that cuts through the clutter. We carry out technical SEO healthchecks and provide recommendations for improving your organic digital footprint through:
- SEO review and best practices
- Content support
- Blogging ideas
- Directory listings
- Social SEO strategy
To reach your target audience, first, you need to find them. Customer acquisition is increasingly competitive between online gambling operators and the cost per acquisition is high.
We will help you identify your objectives and clearly define your target audience so that you are better equipped to engage with marketing messages that work. Our experts build successful online gambling campaigns and help our clients maximise acquisition and retention.
The cost per click (CPC) in online gambling is significantly higher than any other industry, so marketing expertise in this area is crucial for ROI. We develop pay-per-click (PPC) campaigns to attract new customers to your gaming or betting product. Whether your objective is to increase app installs or overall web traffic, we can help you achieve it through PPC.
App Store Optimisation
We are more than just experts at building apps. Our services include additional support after we build your products. With our expert knowledge of app store optimisation (ASO) coupled with targeted social media campaigns to drive downloads, we bring potential customers to your app on Apple and Google app stores.
We have partnered with some of the biggest app and mobile advertising networks in the world that give us access to a variety of media (video, banner, interstitial, rich media etc.), allowing us to pick the best traffic and use different deal structures across these networks.
Our team of experts know how to optimise correctly:
- App name
- Keyword lists
- Icons and screenshots
We continually monitor, report and further optimise as the campaign progresses.
Social media can be a powerful tool for online gaming and sports betting operators of any size. Paid social campaigns can improve app installs to boost acquisition and increase engagement.
Our team can manage social media campaigns on paid and organic channels to maximise exposure, growth and value on platforms like Twitter, Facebook, Instagram and YouTube.
The benefits of social media campaigns:
- millions of active users daily
- increasing numbers of ad engagements
- great potential to create presence organically and through paid ads
- many platforms offer app install options directly from ads
- can target users by age, location, interests, income and more
- remarketing (via pixel, contact lists or app users) has been proven to be an incredibly powerful way of hitting existing audience lists.
- video campaigns can lead to increased engagement, including page likes and content shares
- easy access to products or services by directly clicking on ads or links from stories
- huge influencer marketing area
Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) apply different strategies to optimise conversion, and we will pick the most fitting for your brand by testing and making adjustments based on:
- Wireframe – information, positioning, functionality, UX
- Design – challenger concepts, aesthetics, feel
- Build – development and QA within testing tools based on wireframe and designs
Our experts will review the user journey, banner positioning, content, and design to maximising the potential to convert site visitors more efficiently.
Working solely with reliable networks and leveraging our buying power, we will negotiate beneficial terms for your campaigns that allow us to target audiences by interests, location, age and then optimising campaigns based on results.
Our digital media buying includes email, online advertising, retargeting, social media campaigns and other channels for maximum results.
Video On Demand
One of our latest services is video marketing or video on demand (VOD) on platforms like YouTube and catch-up TV apps, where digital adverts are displayed based on viewers’ interests, location, viewing devices, and even time of day.
The costs per view are surprisingly low, and clients can expect a highly engaged audience.
These adverts are easily measurable, and monthly reports provide campaign views. Like all television advertising, VOD is a branding option since tracking a customers behaviour after viewing the ad is not possible.
One of the ways we can help you to retain and reactivate customers is by sending out an email or SMS campaign, tailored to where they are in your sales cycle. Our CRM team can help with the segmentation of your existing database to create bespoke promotions, put together design and content, as well as pushing these campaigns to your customers via email or phone.
We work in line with GDPR and compliance standards and will make sure to update your records as and when your customers’ marketing preferences change.