To find out how the UX of your gambling app or website could be optimised to improve conversion, user retention or solve any functionality challenges, we offer our UX Reviews.
UX refers to the experience a person has when they are using and interacting with a product. Good UX is achieved through the understanding of a user’s motivation and need for using a product and designing that product to meet those goals simply and elegantly. A product with a good UX should be intuitive and delight the user.
If you’ve ever had to fill out a form online, then there is a good chance that you were left frustrated with the experience, perhaps due to poor form layouts, complicated field requirements or unintuitive validations. It is this sort of example of poor UX that leads to potential customers abandoning Registrations, Deposits and Betslips, looking for competitor’s products that are easier and more pleasant to use.
With the high cost of customer acquisition in the gambling industry, it is essential that any users that arrive at your mobile app or website are converted quickly and retained. The UX of your product will be a key factor in determining the success of these outcomes.
Our experienced UX team will review your app or website, follow through a number of key user journeys and compare it to your competitors or other similar service providers. Based on their research and gambling industry knowledge, they will be able to make recommendations for improvement and address any challenges.
We can also review the UX of the websites to be redesigned or new designs before they are implemented. We can even arrange for user testing to receive feedback on the design concepts from real customers and find out how your target audience perceives them. Identifying UX issues before development is carried out is significantly more cost effective and can speed up the entire process.
UX is one of the aspects of a digital product that can make a big difference in its success and reception. We can help you make your product more appealing and user friendly, subsequently increasing customer satisfaction and increasing lifetime value of players.