UX Design & Software Development for the Online Gambling Industry

I'm very excited about our new Casino app and I'm glad Degree 53 have helped us create a great product that meets the Apple Design Guidelines. When we first heard about the design changes to container apps, we were unsure how to approach a redesign and how long it would take us. Degree 53 stuck into the project, carried out extensive reviews and research and worked together with our designers and developers to share their expertise. This was a truly collaborative process and together, we came up with a great alternative to an app rebuild. Our new Casino app has a modern design and a much clearer customer journey. I look forward to continuing working together on our app with Degree 53 and can't wait to hear our customers' feedback.

The apps provide customers a new channel to interact with Betfred. Placing messages, receiving sport event information, including live scores, direct to the mobile device are new innovative features and a superb addition to our digital offer.

I am very pleased with the work the Degree 53 team have been delivering. Since the relaunch, we have seen record sessions and improved conversions on the product. Feedback has been very positive and we can see that many of our customers have started using the new apps and features. Overall, the improvements the team made have generated fantastic results and I expect this to continue going forward. Thanks to the team’s expertise, we’ll carry on making small improvements to optimise the user experience and create a fun and exciting product.

The whole website now looks modern and can be accessed from all devices. Since the launch of the new website, we’ve received numerous positive reviews from our customers. We are very happy with the work from Degree 53 and are delighted with how it’s paid off.

Degree 53 have helped to take the Bookies.com brand to a new level by creating a mobile-responsive website which is achieving good traffic growth month-on-month. They've shown a good understanding of the brief to ensure that our flagship site can appeal from an odds comparison, price boost or tips perspective.

It was a pleasure working with Degree 53, the workshops were great for everyone to understand our company values and represent them faithfully through our branding. Degree 53 achieved the goal of evolving, not reimagining our brand and ensuring we have the assets and tools to carry it on into the future. Thank you!

The team at Degree 53 really understood what we wanted to achieve and have designed something that will undoubtedly enhance the user experience. We’re very pleased with the end product, which has been timed perfectly for the start of the football season.

Degree 53 have created a great product, taking our requirements and suggestions on board, as well as bringing invaluable expertise to the creation of this project. The team took care of all the necessary system integrations to ensure the games run smoothly and display the latest data to our users. They also created a bespoke CRM system to enable us to communicate with our customers and send them timely push notifications to engage with them. We’re delighted with the new product and look forward to launching it to our customers.